How Beatrice Bulgari's Start in Film Fueled a Lifelong Commitment to Video Art
The art market is abuzz with the story of Beatrice Bulgari, a visionary artist and producer who has dedicated her life to the world of video art. With a rich background in cinema, Bulgari's journey is a testament to the transformative power of art and the unique role of video art in contemporary culture.
A Cinematic Journey Begins
Bulgari's story begins with a deep-rooted connection to cinema. With over two decades of experience as a costume designer, she brought her creative vision to life on screen. In 2012, she took a bold step by founding her own production company, In Between Art Film, which has since become a powerhouse in the art world. This company has collaborated with renowned artists such as Yervant Gianikian and Angela Ricci Lucchi, further solidifying Bulgari's reputation in the industry.
Her most notable work, the Oscar-winning Cinema Paradiso (1988), showcases her exceptional costume design skills. Set in her birthplace of Sicily, Italy, the film takes viewers on a nostalgic journey through the childhood of film director Salvatore Di Vita and his friendship with the town's cinema projectionist. The iconic final scene, where an adult Salvatore watches a projected montage of kisses, is a powerful reminder of the film's impact. These kisses, originally censored by a local priest, evoke a sense of transgression and the unique 'in between' quality that time-based media can convey.
The Power of Video Art
Bulgari's passion for art and the moving image has always been a driving force in her life. Her personal collection of contemporary art, featuring works by renowned artists like Damien Hirst, Lucio Fontana, and Alighiero Boetti, reflects her keen eye for artistic excellence. However, it was her discovery of the Italian duo MASBEDO in 2010 that reignited her love for contemporary art and cinema. This encounter inspired her to explore the potential of video art, pushing the boundaries of traditional art forms.
The result was The Lack (2014), a feature-length film that delves into the theme of solitude through four interconnected stories, centered around six women characters. Directed by MASBEDO and produced by Bulgari, the film showcases her commitment to fostering artistic relationships. This period marked a turning point, as her company began to cultivate a network of talented artists and filmmakers.
Nurturing Artistic Talent
Bulgari's dedication to supporting emerging artists is evident in her work with the Fondazione In Between Art Film. She has curated exhibitions across Europe, including the Venice Biennales, and has commissioned and produced work by exciting moving image artists. One notable example is the artist Karimah Ashadu, whose film Muscle (2025) explores hypermasculinity in West African society. Bulgari's collaboration with Ashadu, brought to her attention by curator Leonardo Bigazzi, has resulted in a powerful exploration of societal norms.
Challenging the Art Market
Video art, while captivating, can be a daunting medium for collectors. Bulgari acknowledges its niche nature, stating that it's still something people are not accustomed to. However, she encourages curious collectors to take risks and embrace the unique qualities of time-based media. Instead of solely following the art market, she advises collectors to trust their instincts and seek out art that resonates with them personally.
Bulgari's approach to collecting video art goes beyond ownership; it's about engaging with culture and supporting artists. She recalls purchasing a small video work by a young artist who later stopped producing. Despite the artist's departure, Bulgari treasures the work as a precious moment in the artist's life, demonstrating her belief in the enduring value of art.
Commissioning Moving Image Art
Bulgari's commitment to supporting artists extends to commissioning moving image work on subjects that deserve attention. One such project, MASCARILLA 19 – Codes of Domestic Violence, was inspired by a newspaper article she encountered during the pandemic. This project, involving eight artists, including Eva Giolo, Iván Argote, Janis Rafa, and Silvia Giambrone, responded to the 'emergency within the emergency' of domestic violence. Bulgari's involvement in these projects showcases her dedication to using art as a powerful tool for social change.
Embracing Non-Traditional Media
Bulgari's passion for non-traditional media is also evident in her production of the documentary Hold On Miss! Isabella Ducrot Unlimited by Monica Stambrini. This intimate portrait of the 96-year-old Italian artist, an old friend of Bulgari's, showcases her belief in the power of storytelling. Based on a teaser that she described as 'magic,' Bulgari's decision to produce the film highlights her trust in her instincts and her commitment to sharing unique artistic perspectives.
In conclusion, Beatrice Bulgari's journey in film and video art is a testament to her unwavering dedication to art and culture. Her work not only showcases her exceptional artistic vision but also highlights her role as a nurturing mentor and a passionate advocate for non-traditional media. Through her productions, commissions, and personal collections, Bulgari continues to shape the art world, inspiring others to embrace the transformative power of video art.
